Grade for latest Starbucks ad campaign–VIA instant coffee packets: F-
We've all seen the iPod ads, from, oh, ABOUT 5 YEARS AGO.
Well, Starbucks decided to appropriate the same concept, with the little packets standing in for the aforesaid gizmo contrasted against silhouettes. A not-so-thorough search on the Net provided no example to show you how badly the original idea was ripped off.
The hard times that have recently befallen this U.S. coffee juggernaut and forced it to close several newly opened sites must have also forced it to ax any creative minds in the ad department.
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